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The interactive part
of this website
is only compatible
with Google Chrome,
Firefox, Opera and
Safari in macOS & iOS.
The interactive part
of this website
is only compatible
with Google Chrome,
Firefox, Opera and
Safari in macOS & iOS.
The Next Point of View, a typographic concept for Gravient's identity.
Gravient, a virtual and augmented reality company, asked us to develop its brand identity, their
main objective is the creative use of technology for commercial purposes.
Built from a standard typeface, we have developed a typographic behavior using interaction and three-dimensionality. Letters are set to change depending on the angle in which they’re looked from, this way, the user’s point of view becomes key in determining the shape of the typography.
Built from a standard typeface, we have developed a typographic behavior using interaction and three-dimensionality. Letters are set to change depending on the angle in which they’re looked from, this way, the user’s point of view becomes key in determining the shape of the typography.
Gravient, a virtual and augmented reality company, asked us to develop its corporate identity, their main objective being the creative use of technology for commercial purposes.
Built from a standard typeface, we have developed a typographic behavior using interaction and three-dimensionality. Letters are set to change depending on the angle in which they’re looked from, this way, the user’s point of view becomes key in determining the shape of the typography.
Built from a standard typeface, we have developed a typographic behavior using interaction and three-dimensionality. Letters are set to change depending on the angle in which they’re looked from, this way, the user’s point of view becomes key in determining the shape of the typography.
Following this approach, the typographic language becomes endless and the different styles of
the family are determined by the use of perspective. This typographic concept has been
developed concerning its use for virtual and augmented reality as well as website interaction.
Typeface
family
family
Typeface family
In order to cover all of the communications needs of the company, a typeface family
that fits with the concept of the identity was created.
The family is made up of three styles based on different points of view.
Concept, Design & Art Direction
Pràctica + David Galar
Motion graphics
David Galar
Code
Thomas Hoek
Typeface development
Mikel Romero
Pràctica + David Galar
Motion graphics
David Galar
Code
Thomas Hoek
Typeface development
Mikel Romero